In a bold move, national fast food restaurant chain Burger King released an anti-bullying ad. In it, real customers witness a high school junior being bullied by his school peers (the children are all actors). Behind the counter, a Burger King employee "bullies" the whopper junior burgers ordered by the customers. Watch and see what receives more attention.
StopBullying.gov, the official United States government on bullying, reports that nationally, 28% of U.S. students in grades 6–12 experienced bullying and 20% of U.S. students in grades 9–12 experienced bullying. Even more disturbing is the report that 70.6% of young people say they have seen bullying in their schools. 70.4% of school staff have seen bullying. 62% witnessed bullying two or more times in the last month and 41% witness bullying once a week or more.
But when bystanders intervene, bullying stops within 10 seconds 57% of the time. Never has the phrase "see something, say something" been more powerful. Don't be a silent bystander. Be an upstander. Because no junior deserves to be bullied.
To learn more, visit nobully.org.